Without more facts, it is hard to say for sure, but such use of the name, mascot, or logo would likely expose you to some level of liability. Using a font to make a piece of artwork as a gift for a friend is personal use. Often times, high schools will utilize professional and collegiate logo designs and alter them. Use the “G” in the university logos as a guide for minimum clear space on all sides (When using the Georgia Top Shield (GTV) configuration, use the width of the entire logo as the guide). A photograph, headline or title may well be larger or carry more visual weight. If so, consider adding your college logo - as long as the College has not instructed you not to use its logo. You can do almost anything with your own single item for your own personal use except sell it. Only when, and only when, it comes to selling such artwork it becomes commercial use. That is not completely true Menhir. Absolutely not. However, with copyright issues of fair use … But colleges and universities usually have licensing departments who provide licenses in exchange for reasonable royalty payments, If you want to use a college or university name on a retail product, an IP attorney can negotiate the terms and provisions of … That being said, when using an artistic logo, there are now two areas of law to be aware of. Even when a site visitor may make a screendump or save an image. Typically booklets, brochures and reports use the logo on the front or back covers. However, the use of the logo must have some relevance to the work. Flyers and ads often use the logo near the bottom to anchor the layout. This helps maintain the logos’ integrity. For example, it would not be wise to publish an article critical of overseas auto manufacturing practices and include the Chevrolet logo unless Chevrolet was, in fact, mentioned in the article. Finally, you are also permitted to use trademarks for purposes of parody or commentary. If you do it online, around the stadium, at a publicized team event, or in large quantities you are more likely to get caught and the penalties, fines or jail time will be bigger. Only rarely is the campus logo the focal point of a layout. Logo Loopholes: How high schools use professional and collegiate logos Take a second to think about old logos your high school may have used. You can use similar logos without permission in certain situations, such as in works of literary fiction or certain types of commercial advertising. Do you have reasons to believe that your college name will give extra benefit or extra attention to you? Trademark is fairly easy to avoid, at least when using logos, as all you have to do is not pretend to have a relationship with the company that doesn’t exist. Using a font on a private website/blog/whatever is personal use. Avoid placing graphics or text in the logos’ immediate vicinity. In these cases, the logo falls into fair use, which is a legal doctrine allowing individuals to use copyrighted material without permission from the owner. Although a Google search will pull up plenty of images students don’t have permission to use, the search can be filtered so that the results only show images that are licensed for re-use. 12.