In today's #MarkekoMonday we will go over 10 tips to pass the Required for completion - started on March 21, 2021. You need to create a new ad set under the old campaign and re-load the new video there. If you are running a campaign with a conversion objective you can’t change the campaign to a traffic objective. There are practice exams through other sources outside of Facebook, but they usually cost money and I couldn’t recommend any, as I’ve never tried one and don’t know how similar they are to the real Facebook exam (since there are NDAs and no one is legally allowed to share content of the exam, I couldn’t imagine they are too similar). As promised, here are a couple of Facebook™ certification exam answers and practice questions on the topic Facebook™ Campaign Structure. Facebook™ exam’s questions and answers can be confusing. In order to reach your current customers, you will need to upload a customer database and create a custom audience based on their emails or phone numbers. But if you can conquer it, you will have a huge leg up on the competition and the ability to leverage the only official. It seems like Facebook revamped the Blueprint experience shortly after this article was written. Easy right! We joined forces with Titus Talent Strategies… and you do NOT want to miss it! Since your ad creative is a video, your best choice is to select video views. You will have to create an entirely new campaign. The practice test is not the best, as it’s only 10-15 questions long and the questions themselves are a bit shorter than they are on the actual test, but still something worth looking at. You will get questions like these ones on the exam. You could also try one of those options. Exceed LMS'i kullanarak, çerezlerin kullanımını kabul etmiş olursunuz. So I figured it was good knowledge to know. More often than not, a lot of the information in the story part of the question is unnecessary and just there to test your analytical skills. The ads have been running for a week now and you have these situations: You can launch offers from all of the three tools within Facebook. The first campaign was a 60-second video promoting your business. Yes, I do believe it is enough to study those courses, as long as you are able to fully understand the concepts from those courses alone. It looks like they removed the practice exams in favor of more knowledge checks (short question/answer portions) throughout the various courses. The first campaign was a 60-second video promoting your client’s business. I passed the CORE COMPENTENCIES easily but just failed the BUYING PROFESSIONAL. Stay aware of questions like these one on the exam and look for words like awareness, reach, frequency and target audiences. Part of the reason the tests are not free is that they … It is now a well-known fact that Facebook Blueprint Digital Marketing Associate exam have an enormous credibility. If there are any concepts that are still fuzzy after going through the Blueprint course, I would then do additional research, specifically looking through the Facebook Help Center: https://www.facebook.com/help/. Facebook Blueprint 100-101 PDF & Practice Test are Available On-Demand (At the Moment) Certs2Pass offers an all-inclusive preparation guide for Facebook BlueprintDigital Marketing Associate 100-101 exams that can help you out to attain your targets. Since you are an online business, they will have visited your website. Facebook has very specific ways they want you to do things, even though these are not necessarily what you would do for a client. Ad Set Level: Audience will be saved ones, Campaign #2: Objective is conversions in online store, Ad Set Level: Audience will be customized based on database, Campaign Level (1): Reach and frequency buying with video view ads, Ad Set Level (1): New audiences or saved audiences. You should use only reach and frequency buying type. The practice exam is nowhere to be found. When she’s not working hard to help her clients dominate PPC, you can find her hanging out with her puppy Teddy, practicing the French Horn or spending all of her money online shopping. With a daily unique optimization you will maximize reach on a daily basis with a user base that is already far along your sales funnel. Study Guides for each course can be found here: You can also take a practice exam here. After passing a proctored exam, students receive a certification badge to share with future employers and on their professional profiles. So no sneaking in a granola bar in your pocket. If you want to learn more about offers go to this article. Part of the reason the tests are not free is that they are taken in a Pearson testing center. There is a re-certification option for this certification. You can’t change the campaign objective to traffic. Again, this question has more to do with troubleshooting ads at the campaign level. With the engagement objective, you will be able to boost a post, get likes, have people respond to an event and launch offers. +2500 students have used this questions to better prepare for the exam. Since Facebook wants the test questions answered in line with what is in their Blueprint course, staying within the Facebook-approved universe of Blueprint and the Facebook Help Center will help you understand the concepts the way Facebook presents them. You can use these curated lessons to prepare for the 100-101 This is why, even if you’re a social media marketing expert, you need to familiarize yourself with the provided study materials to ensure you understand Facebook’s expectations. Keep in mind it is a timed test. Basic requirements for passing the Facebook Blueprint Certification: It can be nerve wracking to prepare for an exam with so many requirements, but there’s no need to be scared. For this case, you have two audiences: custom audience with a database and custom audience with website traffic. You will then stop the old video ad from running. Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products. It may take a little extra work, but in the end, you will have a leg up in the industry that could bring you awesome opportunities. I want to help you prepare for your next exam! This exam measures competency in the skills, tools, advertising policies and best practices required to manage ad campaigns. I’ve laid out some pretty basic tips for nailing your Facebook certification exams. Assessment. https://revealbot.com/blog/facebook-blueprint-certification I wanted the questions to really make you think and combine all of the content you should know on launching new campaigns in Facebook. Since your audience is users who have visited specific products on your website (far along your sales funnel), you could do video views and optimize for daily unique reach. Be Prepared for the Pearson Testing Experience. Utilize this to pace yourself and not spend too much or too little time on one question. The exam will last 75 minutes and has between 50 and 60 questions. Facebook Blueprint Digital Marketing Associate exam is … Next-level Facebook Blueprint training and campaign building strategies, WhatsApp Business: The Complete How-To Guide, Beginner’s Guide to WhatsApp Ads & Campaigns, Get similiar questions as the ones in the exam! Your client does not have a website or any other online presence other than a Facebook Fan Page. However, if you are taking an exam, this is probably the right answer. I was previous partner at a digital marketing agency with +30 employees that helped +75 real estate projects do millions in sales. Because since they are already customers. There is really no right or wrong answer. You need to use both reach and frequency and auction buying type. Log In To Launch Review Skip to main content This site uses cookies to provide you with a greater user experience. Facebook™, Instagram and WhatsApp are still a powerful tool for marketing and getting certified can get you to the next level. I would say the questions on the test were slightly more difficult than the practice questions on the exam. Most questions for this post were based on the Facebook Campaign Structure article. Are you studying for the Digital Marketing Associate Certification, but need some extra help? Log In To Launch Coming from someone with four years of Facebook advertising experience, the Facebook Blueprint Certification is not easy. If you want to learn more about engagement objective go to this article. The practice test is not the best, as it’s only 10-15 questions long and the questions themselves are a bit shorter than they are on the actual test, but still something worth looking at. In order to accomplish your customer’s goals, you need two separate campaigns, two ad sets and four ads. When she's not pushing PPC campaigns into overdrive, you can find her hanging out with her pup, Teddy. Facebook Blueprint Certification | Everything You Need To Know It took me some time to think about these questions and how to build this particular case study. theoretical, practical and case-based and they include detailed explanations to better understand what topics to focus on. In order to become fully certified, you must pass the Core Competencies exam & either the Buying Professional OR Planning Professional. Campaign #2 will need to exclude your customer database – custom audience. You could select brand awareness, reach and/or video views objective within the auction buying option. There is definitely a lot more ground to cover and hopefully these questions will give you a better assessment of where you stand. One for current customers and the other for website traffic. Don’t ignore the details, but don’t let them trip you up either. Overall, if you do enough prep work, read questions carefully, and are prepared for the testing experience, you can conquer the Facebook Blueprint Exam and become Facebook Certified. The client has two specific objectives in mind: In this case you would need to set up two campaigns: Campaign #1: brand awareness to new markets. I’ve been in your place. Facebook recommends that everyone wishing to gain the Facebook Blueprint Certification completes the 100 0-101: Facebook Certified Digital Marketing Associate exam. Once you pass the exam, the certification is valid for one year. To request additional information or support, or to leave feedback, contact the Facebook Blueprint team. You go through Facebook™ Blueprint courses and are more confused than before! Coming from someone with four years of Facebook advertising experience, the Facebook Blueprint Certification is not easy. We have a community of +22,000 marketers now :)I want to help you pass the Facebook Blueprint Certification exams. Since you only have one campaign, you need an engagement ad objective in order to maximize video views. In order to maximize reach for a saved audience you need one type of buying option and in order to maximize reach for a custom audience (website traffic) you need another type of buying option. They want to use video and have created two 45-second videos to promote. You will first have to upload your customer database, create a custom audience on the database and then build a second custom audience with website traffic to specific URL’s. You can then upload a database, create a custom audience based on your database and then create a lookalike audience based on your Fan Page fans. Bu sitede, kullanıcı deneyimini iyileştirmeye yönelik çerezler kullanılmaktadır. Start Preparing For Your Next Facebook Blueprint Exam The Right Way! You will then have to create two additional custom audiences based on the client’s database. You definitely want to reach those people with a higher frequency and not necessarily optimize for video views. Visit the exam page to learn more. Since you are having two audiences, you will need to build a saved audience and a custom audience with your clients database. You will find questions you will need to answer for each. Jun 4, 2017 | Facebook Ads, Facebook Practice Exams. Case #2: Fan Page Promotion (easy level) Your client does not have a website or any other online … Since it’s an online company, you could use a pixel for people who went through the checkout process; however, that is not an option in the answers but a correct answer as well. I recommended reading the end of each question first, and skimming the answer options, then going back to read the rest of the story to ensure you’re looking at the scenario from the correct angle. Therefore, you will have two campaigns with two ad sets and four ads. You launched several ads for a client of yours. Is it the validity of the certification we are talking about? Each practice test contains 30 questions that are different to other practice tests. This will allow your campaign to maximize reach and at the same time optimize for 10-seconds views on your video ads. For example, would it be enough to study these courses – https://www.facebook.com/blueprint/certification/exams/310-101 – if I want to take the 310-101: Facebook Advertising Core Competencies exam? The Facebook Digital Marketing Associate Certification helps students prove their proficiency in the Facebook suite of marketing tools. What Facebook considers best practices matters more. You also launched in parallel a third campaign with an offer claim to the same audience (people who viewed +50% of the video). The practice test software (both versions) comes with a user friendly interactive interface where you can self-assess your prepration for the real Facebook Blueprint exam 2 How often do you update your Facebook Blueprint test questions? Or perhaps, would prefer a live virtual experience while studying with a group of peers? You should start your Facebook Blueprint journey by becoming a Facebook Certified Digital Marketing Associate. The Facebook Blueprint 100-101 Questions & Practice Test are Available On-Demand For a limited set of exams we produce products on demand basis only. You will be surprised with some. For an IT professional, this certification open doors to bigger and better opportunities. You need video views for one campaign and post interaction for the second one. You will need to have a combination of reach and brand awareness objectives on your campaigns. The client has two objectives in mind. By the end, you’ll know how to plan, create, and monitor campaigns on Facebook. Since you are having two audiences, you will need to build a saved audience and a customed audience with your clients database. Therefore, it’s important to be more prepared than you think you need to be. Ad Set Level (2): Two ads for the two 45-seconds videos. There is a $150 testing fee for each exam (valid for 1 year). Absolutetly not! You will need one campaign, three ad sets and four ads. You can change the date, time or location of the test for no additional charge, at least 24 hours in advance of your scheduled time. They’ve identified to two niches markets for this particular campaign: They want to promote the new product to existing customers and also maximize reach to users who have visited similar products on their website. Get our Facebook Blueprint … Take Facebook’s latest Digital Marketing Associate (100-101) Certification exam for example. You can’t change a video or edit a video that has been promoted in Facebook. Associate-level exam covering foundational advertising concepts on Facebook, Instagram and Messenger. If you want to learn more about Facebook I would suggest to join the community, leave your comments below, download your Study Guide and enroll in our new “100 Practice Questions Course”. Select the first campaign and re-upload the new video so that the campaign can continue. We’ve run experiments with all three options and it a bit tricky since results vary by industry, ad creative and audience size. You have a client who wants to launch a new product through its online store. The tests are scheduled and paid for online. You will need two campaigns, two ad sets, and four ads. Facebook certification exams help you stand out in your field. Simple. The courses do provide a lot of detail and include knowledge checkpoints to make sure you’re understanding everything as you go along. This entry-level certification covers the core concepts of Facebook products. It will also tell you the number of questions left. You need to receive a score of 700 or more to pass. All-in-all, just keep a cool head and read carefully. You should use video views for all campaigns. You have a budget of $10,000 and want to maximize reach for their campaigns. theoretical, practical and case-based and they include detailed explanations to better understand what topics to focus on. Can someone please explain me what is meant by: Each exam costs $150 and is valid for 1 year. Hi Sohini, Yes. Assessment. Campaign Level (1): Auction buying with video view ads, Ad Set Level (1): Custom audience (website traffic). The majority of questions read like bad math stories from elementary school…, “Cindy has four apples, Mike takes two and then eats one. This might be a silly question but I get this asked a lot by our clients and have seen some questions on the exam about troubleshooting ads. Perhaps they did away with it??? You can’t change campaign objectives once you’ve launched them. Meagan is a PPC Advertising Analyst with four years of experience in the online marketing industry, specializing in Facebook advertising. We give two separate formats for a varied clientele; incorporating practice exam software … To prepare for your exam, see the recommended Blueprint courses, review study guides or take the practice test, if applicable. For anyone who’s become certified for another platform like Bing, AdWords, or Google Analytics, you know the tests can be challenging, but all-in-all very passable. 100-101: Facebook Certified digital marketing associate. Select the conversion campaign and change its objective to traffic. Once you have passed both portions of the certification required, you will be issued a verifiable digital badge via our badge delivery system Acclaim. Get your FREE Study Guide With +20 Chapters, Summaries, Bullet Points And Tips To Help You Pass Your Next Exam by Clicking Here. https://www.legendchew.com/facebook-certified-digital-marketing-associate You will need one campaign, two ad sets and two ads. Looking forward to hearing back from you. You should use brand awareness and video views for your campaigns. In my opinion, the Facebook exam is the most challenging exam among other networks. 1. You can then upload a database, create a custom audience based on your database and then create a lookalike audience based on your Fan Page fans. https://adespresso.com/blog/facebook-blueprint-certification Facebook recommends at least 6 months of Facebook Ad experience before attempting to take the exam. You were probably thinking you could do one campaign with two ad sets with each audience. Read Each Question Carefully & Pace Yourself, I wish I could tell you more about the questions, but the, Be Prepared for the Pearson Testing Experience, Belonging must be kept in a locker outside the testing room, 9 Tips to Write An Effective Call-to-Action, Tips for Getting the Featured Snippet From Google, FTC Antitrust VS. Google, YouTube Redesigned & More, The Working Mom & How To Make Her Your Customer, https://www.facebook.com/blueprint/certification/exams/310-101. I’m going to sound like your mom now, but there are a few things you’ll want to keep in mind before you go in for the exam: After putting away your belongings, you might feel like you’re going through airport security. By selecting video views, you are optimizing for a 10-second views but not necessarily maximizing reach. If you are willing to avail Facebook Blueprint 100-101 Exam Questions PDF and Practice Test Software, enter your email below to get notified when the product becomes available. Choose an exam and prepare to boost your resume, credibility and career. You are not able to change, edit or delete an offer once it has been launch. Study more than you think you need to study, and read through each of the study guides provided for the test you are planning to take. It’s a way for Facebook to get more money. This was a tricky one. You then launched a second campaign with a conversion pixel to people who viewed +50% of the video to make a direct purchase on your website. The Essential Guide to Digital Marketing With Facebook The Facebook Family of Apps and Services offers several powerful free and paid tools to market your business. You will need to upload a new video and create a new ad under the same ad set. You need to upload the new video and create a new ad under the same campaign. Get the best slides from our talk right here! Practice Test - Digital Marketing Associate - A Average rating: 4.8 81 81 reviews . It took me a while to understand them. Our practice questions. You can deselect the Facebook pixel option at the ad level and re-launch the conversion campaign. This eventually increases your likelihood of scoring better on the test. Practice Test Answer Digital MArketing Associate By Facebook Blueprint When it comes to passing each test, what you would actually do for a client has no merit. Start With Facebook Certified Digital Marketing Associate. You launched several ads for a client of yours. Yes, I know! You can’t use website traffic audiences for reach and frequency buying on Facebook. Meagan has been doing online marketing since 2013, with a special interest in social media advertising. This one-day workshop will deepen your knowledge around the Advertising Fundamentals, Create and Manage Ads, and Reporting sections on the exam. You will need two campaigns, two ad sets and two ads. You should first go to Audience Insights and analyze your fan base. In your view, would it be enough to study the courses suggested by Facebook for each exam? There is also a countdown clock that will always be visible on the screen. You can actually use all of the above in order to promote the business. This series of courses prepares you to put these tools to work to help you grow your business. Become a Facebook certified digital marketing associate and start applying marketing concepts to your business strategy. You need to launch an entirely new campaign with the new video. Extra: I thought about it last-minute before publishing the post. Industry Update: Top Digital Marketing News in March 2021, Industry Update: Top Digital Marketing News for February, Get ready for our EOS® Pre-conference Digital Marketing Presentation. The ads have been running for a week now and you run into the following situations: You are helping an online shop build brand awareness on a new product launch. You need to create a lookalike audience based on your fans in order to reach their current customer base. This field is for validation purposes and should be left unchanged. This associate-level exam helps you take the first step in growing your business online. (adsbygoogle = window.adsbygoogle || []).push({}); If you are not sure, just select both audiences and go to “Audience Overlap” in order to determine how both audiences compare. You will get a lot of questions on this on the first certification exam. (THIS MIGHT CHANGE AND THERE IS SOME MIX-UP EVEN WITH HOW FACEBOOK USES TERMINOLOGY WITH VIDEOS). Get all your practice questions and pass the next exam! You will present your ID so they can take a passport style picture of your face, and you’ll do a self pat down including turning your pockets inside out. This was also a tricky question and to be completely honest there are a couple of right answers for the auction campaign on branding with a video creative. If there is no testing center near you, you can take the test on your own computer. I wish I could tell you more about the questions, but the non-disclosure agreement makes it a bit tricky to do so. It’s described as “rigorous” on the Blueprint website. You will find all answers bellow as well as a detail explanation for each question. But if you can conquer it, you will have a huge leg up on the competition and the ability to leverage the only official Facebook certification as a selling point for new employers or clients. You then launched a second campaign with a conversion pixel to people who viewed +50% of the video to make a direct purchase on your website. I’ve tried to structure each case study and all of the questions according to what I’ve seen in the Facebook™ certification exam. I’ve studies for more than 20 hours, reviewed everything, looked at all the blogposts, and the questions have NOTHING to do with what I’ve studied before. What about selecting the brand awareness or reach ad type for this video? The last Case Study is tricky… just like Facebook™ exams , // . I tried to simulate as much as I could all questions to a real Facebook Certification Exam with the right answers. If you want to maximize the reach for your website traffic, you will need to use auction option. ... After selecting a certification, review any applicable course(s) and take the relevant practice test to help prepare for the exam. You’ll need access to a webcam and microphone. You also launched in parallel a third campaign with an offer claim to the same audience (people who viewed +50% of the video).